Hightouch, the leading Composable CDP and AI Decisioning company, has appointed Lindsay McEwan as General Manager of EMEA. In this role, McEwan will lead Hightouch’s expansion across Europe, helping businesses unlock the full potential of their customer data through warehouse-native technology and AI-powered decisioning.

McEwan brings over two decades of experience driving customer engagement strategies at leading technology companies. His career spans key leadership roles at TIBCO and Oracle, where he worked on foundational technologies that laid the groundwork for modern Customer Data Platforms (CDPs). He later led the UK expansion of Neolane through its acquisition by Adobe, where it became Adobe Campaigns, and spent a decade at Tealium, growing the company’s European market to $65M ARR.

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“Hightouch is redefining the way businesses activate customer data, moving beyond traditional CDPs to a warehouse-native model that delivers real value,” said McEwan. “As we enter the AI era, Hightouch is not only unifying customer data but also powering AI-driven decisioning, ensuring every interaction is timely, relevant, and relationship-focused. I’m thrilled to lead our European expansion and help businesses realize the promises that CDPs have long struggled to fulfill.”

McEwan is excited to join the team and drive Hightouch’s innovative approach to data activation. By leveraging a company’s existing data warehouse, Hightouch empowers businesses to seamlessly unify, analyze, and activate customer data across all touchpoints—eliminating the complexity of legacy CDPs.

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“Lindsay’s deep expertise in data, marketing technology, and enterprise growth makes him the ideal leader to drive our expansion in EMEA,” said Kashish Gupta, CEO of Hightouch. “His track record of scaling businesses and his passion for helping organizations harness customer data align perfectly with our mission.”

Hightouch, which recently raised an $80M Series C at a $1.2B valuation, has experienced rapid growth as businesses seek more flexible, efficient, and scalable alternatives to traditional CDPs. With McEwan leading the EMEA expansion, the company is poised to capitalize on new market opportunities and further accelerate its global momentum.