Former Alteryx and Amazon leader brings deep product expertise to spearhead product vision, driving the company’s innovation in autonomous marketing orchestration forward

ActiveCampaign, a leading marketing automation platform, announced the appointment of Chai Atreya as its new Chief Product Officer. Atreya will lead the company’s product strategy and vision during a pivotal phase of rapid growth and innovation, working closely with teams across the business to scale AI-driven experiences and build on the company’s momentum as a category leader.

Atreya joins ActiveCampaign at a time of unprecedented product acceleration, marked by the recent Active Intelligence launch—a system-wide intelligence engine that is transforming how marketers turn goals into high-performing, cross-channel campaigns. With key innovations revealed during ActiveCampaign’s recent Innovation Keynote, Atreya’s leadership will help advance the company’s mission to help small teams power big businesses through orchestrating personalized experiences across email, SMS, and WhatsApp.

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“ActiveCampaign is at the forefront of a major shift in how marketers think about automation, moving beyond static workflows toward intelligent, goal-based orchestration,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “Chai’s deep expertise in AI, analytics, and SaaS, along with his track record of building customer-centric products that scale, will be instrumental in shaping the future of our platform and helping our customers stay ahead in a rapidly changing market.”

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Atreya brings over two decades of experience leading product innovation at high-growth technology companies. Most recently, he served as VP of AI, Analytics, and Cloud at Alteryx, where he led a global team of more than 350 and guided the company’s evolution into a modern, AI-powered analytics platform. Prior to that, he was Senior Director of AI Products at Teradata and held senior engineering and leadership roles at Amazon and Adobe, where he contributed to foundational innovations in digital marketing and was a founding member of the Alexa and Echo product lines.

“Marketing is being fundamentally reshaped by AI, and ActiveCampaign has a rare opportunity to lead that transformation—not with hype, but with outcomes that matter,” said Atreya. “I’m particularly energized by ActiveCampaign’s bold product vision and the opportunity to turn that vision into transformative outcomes for marketers, agencies, and global businesses. With the foundation that’s been built here, and the passionate, talented teams behind it, I believe we can reimagine what marketing automation can be and deliver exceptional value at every step.”

Atreya holds an MBA in Finance from The Wharton School, a Master’s in Computer Science from Columbia University, and a Bachelor’s in Computer Science from VTU. Based in the San Francisco Bay Area, he is known for fostering strong cross-functional partnerships and enabling teams to push the boundaries of what’s possible with AI.