Salsify’s global GDSN product also now supports additional regions, underscoring the competitive edge that GDSN + PXM unlocks for brand manufacturers

Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced a significant enhancement to its Global Data Synchronization Network (GDSN) product with the launch of FeedbackIQ. This new AI-powered capability interprets complex GDSN Confirmation of Information Consistency (CIC) feedback—automated messages retailers send to confirm or reject product data—helping users quickly pinpoint specific attributes that need attention and eliminating the manual troubleshooting that often delays products from reaching the market.

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“The GDSN can be difficult to manage,” said Danielle Mytrohovich, Product Experience Manager at KIND Snack Bars in a recent case study. “One error can cause an entire submission to fail. Salsify helps us ensure information accuracy before we submit to the GDSN, which is a gamechanger.” Since implementing Salsify, KIND has experienced a 10% sales lift, a +79% increase in average bullet point compliance, and a +33% increase in image compliance at one of their top retailer partners.

Today’s announcement caps a steady stream of recent investments for Salsify’s global GDSN customers, including expanding support for GDSN local validation rules and attributes to Spain, Poland, Italy, Greece, Czechia, Sweden, and Finland. Unlike fragmented legacy solutions, Salsify was designed from the ground up as a unified platform, combining PIM, GDSN, DAM, Syndication, and Analytics. This approach eliminates data silos, empowering customers to centrally govern all product content from one trusted source of truth, automatically transform it for each trading partner’s unique requirements, and efficiently manage information transfer to multiple recipients on a global scale.

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“For modern commerce, the importance of GDSN cannot be overstated – it’s fundamental to ensuring products reach consumers efficiently and with reliable information,” said Jens Weller, Director of Global GS1 at Salsify. “Manufacturers need to work faster and modernize their approach to managing data in this new, dynamic era of commerce. Interpreting CIC feedback is a perfect application for AI, enabling GDSN data stewards to embed AI directly into their toolset through FeedbackIQ.”