Global partnership will see sustaintech platform’s carbon evaluation technology integrated into IAS’s platform, enabling marketers to measure their media’s environmental impact alongside quality and attention metrics

Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and optimize the performance and sustainability of their digital media campaigns within one platform.

With legislation like the California “Climate Corporate Data Accountability Act” as well as the EU’s Corporate Sustainability Reporting Directive (CSRD) regulations, which require companies to report on their environmental impact, top of mind for businesses in 2025, IAS is further bolstering its carbon calculation capabilities for advertisers by integrating Impact Plus’s technology into its media quality measurement platform.

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The integration with Impact Plus – a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online ads – will provide advertisers with campaign-level emissions that are seamlessly incorporated into IAS reports, providing a holistic view of media metrics to drive more data-driven, sustainable advertising and allowing IAS customers to easily measure the greenhouse gas (GHG) emissions generated by their digital campaigns alongside media quality and attention metrics.

“Digital advertisers are focused on reducing their carbon footprint. By providing a comprehensive view of their media’s environmental impact, we can empower marketers to make more sustainable choices,” said Vincent Villaret, CEO, Impact Plus. “Through this partnership with IAS, we’re providing marketers with the tools they need to achieve their campaign goals without compromising their climate commitments.”

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“IAS is a leader in providing actionable data that helps drive superior results for advertisers, and this new partnership equips Impact Plus and IAS customers with the tools for more sustainable and effective media buying globally,” said Srishti Gupta, Chief Product Officer, IAS. “This is another step forward in our commitment to empower our customers and the industry to strive towards more sustainable digital media advertising while maximizing results.”